Art Deco Decadence
The Art Deco time period is most commonly associated with the 1930s: think Great Gatsby, think Chrysler Building, think classic Rolls-Royce. However, the movement encompasses the entire time period from 1920 to post World War II 1940s. Originating in France, the movement spread widely, influencing most European nations as well as the United States. Even though the style can be occasionally mixed up with the Art Nouveau movement, there are distinct differences between the two time periods.
While both movements started in Europe and are characterized by rich, ornate styling, the Art Nouveau movement draws its inspirations from nature; where as Art Deco is unapologetically industrialist. Favoring squared-off lines to billowing waves, geometric patterns to organic shapes, and clean symmetry to asymmetrical artistry, Art Deco is not afraid to flaunt the spoils of the time period’s technological advancements, and this is great news for the jewelry lover.
During the Art Deco time period diamonds reigned as king, further distancing itself from the opals and pearls of its predecessor, Art Nouveau. Also, during this time period, classic jewelry houses, such as Cartier and Tiffany, emerged as the forward-thinking trendsetters, influencing many talented modern-day designers, including those at Custom.
When looking for Art Deco jewelry keep an eye out for the cool, smooth metalsmithing of the time period. The glamour of white gold, and a mix of diamonds, emeralds, rubies, and onyx stones. So, feast your eyes on some classic construction from the great designers of the 1930s, and give us a shout out when you want to create your next Custom, Gatsby-inspired piece.